Precision Peep Interview with Owner & Creator BastianWolf 4/30/2017

Brandon Barfield: Hey bastian, I want to start off by saying what a great product you guys have. How long have you guys been into archery?

Bastian Wolf: Well thank you. I'd guess its about five years now. I grew up hunting rifles my whole life and then a friend of mine got a bow and let me try it and I was hooked!

Brandon Barfield: How does the precision Peep work? What makes it better than a standard Peep?

Bastian Wolf: Instead of traditional peep and lining up aperture and housing, the Precision Peep is all about lining up the post and distance pin. That way you have two exact points of reference that move with the arrow. This leads to better accuracy at all distances, but even more so at further distances.

Brandon Barfield: How did you come up with the idea of the precision Peep and what made you guys want to get into the archery industry?

Bastian Wolf: I was actually out at an outdoor range one day and launched my Peepsight out of the string. I didn't have a replacement and I really didn't want to go home after five shots so I just of the Tyanne strings that we're still on the bowstring and started moving them up and down until about where the people was and then I just started using that serving string as my rear sight. I realized I was a lot more accurate when I had another point to reference that close to my eye instead of just an aperture to look through. I think once I started thinking about it like the old Ironsides on the rifle it was pretty clear that the peep design that most people currently use was just flat out missing something. I remember thinking early on that even when I was shooting through a regular peep that there was no way to really know where center was and that my rear site was kind of guessing more than knowing for sure where center was. We talk to a lot of people about it and everyone immediately said that makes total sense and can't believe we have not come up with that yet. So Kristen and I decided that this was a good opportunity for us to follow our passion him with archery in this new thing that we really loved and we decided to bring it to market.

Brandon Barfield: It definitely takes a lot of guess work out of shooting, and is especially helpful for new archers and faster target acquisition. I get a lot of people asking me about the sight window. Everyone thinks this Peep will block your view. What are your thoughts on this? Is this an issue people should be concerned about?

Bastian Wolf: They should be concerned about it right up to the point they actually try it and use it. Obviously everyone's vision is a little different, but we actually did a ton of research with optometrists about what size to make the post so that as it gets that close to your eye, it doesn't block your vision at all but still has enough substance to create that ghost shadow line that the post creates for you to aim with.

Brandon Barfield: We have had people ask us time and time again about low light shooting with this Peep. Most people think the sight doesn't allow for enough light to pass through for low light shooting. What would you say to those people?

Bastian Wolf: The same thing really. The post does blur up to the point that it doesn't block light at all. Plus the 5/16 aperture is nice and open. We just had one of our pro staff using our peep win a tournament that was from 10:00 pm to midnight.

Brandon Barfield: How does the Peep function for multi pin sight users? Or is it designed for single pin sights only?

Bastian Wolf: It was actually first designed to work with multi pins because it forms a nice little half cross hair. In our product testing we found that it really works well with single pins also.

Brandon Barfield: How difficult is it to install this Peep and sight in your bow?

Bastian Wolf: It's pretty much the same as any other peep. It installs the same way and takes some adjusting once it's in to sight it properly. The big thing is to have the D-loop in line with the post so it always draws back straight.

Brandon Barfield: How does the precision Peep work? What makes it better than a standard Peep?

Bastian Wolf: Instead of traditional peep and lining up aperture and housing, the Precision Peep is all about lining up the post and distance pin. That way you have two exact points of reference that move with the arrow. This leads to better accuracy at all distances, but even more so at further distances. 

Brandon Barfield: How does the precision Peep work? What makes it better than a standard Peep?

Bastian Wolf: Instead of traditional peep and lining up aperture and housing, the Precision Peep is all about lining up the post and distance pin. That way you have two exact points of reference that move with the arrow. This leads to better accuracy at all distances, but even more so at further distances.

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Brandon Barfield: Would you recommend the precision Peep for the beginner/intermediate, the experienced archer or both?

Bastian Wolf: Obviously new shooters aren't overcoming older habits, so they get it very quickly. But we have a great group of pro staff that are extremely accomplished and very experienced and it works great for them. We were just written up in Wide Open Spaces as the writers choice for beginner bow set ups also. Ultimately it works best for anyone willing to try something new and get used to a different set up.

Brandon Barfield: Would you recommend this for the competitive archery or the hunter?

Bastian Wolf: While the intended application was for hunting, we have had a lot of people use it in tournaments, especially 3D shoots. We have one guy who shoots competitively as a member of Great Britain's Paralympic archery team. We also had three of our sponsored shooters at the Vegas shoot this year in the hunter class so they kind of cover both classes.

Brandon Barfield: Why use machined aluminum instead of plastic?

Bastian Wolf: It's purely a strength and quality thing. Aluminum allows us to have confidence in holding up to even the fastest and most powerful bows.

Brandon Barfield: Thank you so much for taking the time to speak with us today.  We here at FDA look forward to watching you guys continue to grow.